Introduction
Email marketing is one of the most effective ways to reach and engage your target audience. It’s also one of the most affordable marketing channels, with an average ROI of $36 for every $1 spent.
But with so many different email marketing software options available, it can be tough to know which one is right for you.
In this article, we’ll review the 12 best email marketing software programs of 2023, based on features, pricing, and ease of use. We’ll also include images of each software’s interface, so you can get a better idea of what they look like.
1. ConvertKit
ConvertKit is a popular email marketing software platform that’s specifically designed for creators, such as bloggers, YouTubers, and online course creators.
It’s known for its user-friendly interface and powerful automation features. ConvertKit also offers a variety of landing page templates and other tools to help you grow your email list and convert subscribers into customers.
Features:
- Visual automation builder
- Landing page builder
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Email templates
- Subscriber management
- Integrations with popular marketing tools
Pricing:
ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29 per month for up to 3,000 subscribers.
2. ActiveCampaign
ActiveCampaign is another powerful email marketing software platform that’s known for its automation features. It’s a good option for businesses of all sizes, from small businesses to large enterprises.
ActiveCampaign offers a wide range of features, including email segmentation, A/B testing, autoresponders, email sequences, and landing page builder. It also integrates with a variety of popular marketing tools.
Features:
- Visual automation builder
- Landing page builder
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Email templates
- CRM
- Integrations with popular marketing tools
Pricing:
ActiveCampaign offers a free trial for 14 days. Paid plans start at $9 per month for up to 500 subscribers.
3. GetResponse
GetResponse is an email marketing software platform that’s known for its affordability and wide range of features. It’s a good option for businesses of all sizes, on a budget.
GetResponse offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, and landing page builder. It also integrates with a variety of popular marketing tools.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- Webinars
- Email marketing automation
- Integrations with popular marketing tools
Pricing:
GetResponse offers a free plan for up to 500 subscribers. Paid plans start at $15 per month for up to 1,000 subscribers.
4. Constant Contact
Constant Contact is a popular email marketing software platform that’s known for its ease of use. It’s a good option for small businesses and beginners who are new to email marketing.
Constant Contact offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, and landing page builder. It also offers a variety of marketing tools, such as social media marketing and event marketing.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- Social media marketing
- Event marketing
- Integrations with popular marketing tools
Pricing:
Constant Contact offers a free trial for 30 days. Paid plans start at $9.99 per month for up to 500 subscribers.
5. Mailchimp
Mailchimp is one of the most popular email marketing software platforms in the world. It’s known for its free plan and user-friendly interface.
Mailchimp offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, and landing page builder. It also integrates with a variety of popular marketing tools.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- Ecommerce integrations
- Integrations with popular marketing tools
Pricing:
Mailchimp offers a free plan for up to 2,000 subscribers. Paid plans start at $9.99 per
6. AWeber
AWeber is a popular email marketing software platform that’s known for its reliability and customer support. It’s a good option for businesses of all sizes, from small businesses to large enterprises.
AWeber offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, and landing page builder. It also integrates with a variety of popular marketing tools.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- Webinars
- Email marketing automation
- Integrations with popular marketing tools
Pricing:
AWeber offers a free trial for 30 days. Paid plans start at $19.99 per month for up to 500 subscribers.
7. MailerLite
MailerLite is a relatively new email marketing software platform, but it’s quickly gaining popularity for its affordability and ease of use. It’s a good option for small businesses and beginners who are new to email marketing.
MailerLite offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, and landing page builder. It also integrates with a variety of popular marketing tools.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- Ecommerce integrations
- Integrations with popular marketing tools
Pricing:
MailerLite offers a generous free plan for up to 1,000 subscribers. Paid plans start at $7 per month for up to 2,500 subscribers.
8. Brevo
Brevo, formerly known as Sendinblue, is an all-in-one marketing platform that offers email marketing, SMS marketing, and CRM features. It’s a good option for businesses of all sizes, from small businesses to large enterprises.
Brevo offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, landing page builder, and CRM. It also integrates with a variety of popular marketing tools.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- CRM
- SMS marketing
- Integrations with popular marketing tools
Pricing:
Brevo offers a free plan for up to 300 emails per day. Paid plans start at $25 per month for up to 40,000 emails per month.
9. Drip
Drip is an email marketing software platform that’s specifically designed for e-commerce businesses. It’s known for its powerful automation features and ability to segment customers based on their purchase behavior.
Drip offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, and landing page builder. It also integrates with a variety of popular e-commerce platforms.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- Ecommerce integrations
- Customer relationship management (CRM)
- Marketing automation workflows
Pricing:
Drip offers a free trial for 14 days. Paid plans start at $19 per month for up to 2,500 subscribers.
10. Zoho Campaigns
Zoho Campaigns is an email marketing software platform that’s part of the Zoho suite of business apps. It’s known for its affordability and wide range of features.
Zoho Campaigns offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, landing page builder, and CRM. It also integrates with a variety of popular business apps.
Features:
- Email segmentation
- A/B testing
- Autoresponders
- Email sequences
- Landing page builder
- CRM
- Integrations with popular business apps
Pricing:
Zoho Campaigns offers a free plan for up to 2,000 subscribers. Paid plans start at $3 per month for up to 500 subscribers.
11. Moosend
Moosend is an affordable email marketing software platform that’s known for its ease of use. It’s a good option for small businesses and beginners who are new to email marketing.
Moosend offers a variety of features, including email segmentation, A/B testing, autoresponders, email sequences, landing page builder, and email marketing automation. It also integrates with a variety of popular
12. Systeme.io
Systeme.io is an all-in-one marketing platform that offers email marketing, landing page builder, webinar platform, and CRM features. It’s a good option for small businesses and entrepreneurs who are looking for a one-stop shop for their marketing needs.
Features:
- Email marketing
- Landing page builder
- Webinar platform
- CRM
- Online course platform
- Membership site platform
- Integrations with popular marketing tools
Pricing:
Systeme.io offers a free plan for up to 2,000 contacts. Paid plans start at $29 per month for up to 5,000 contacts.
Conclusion
These are just a few of the best email marketing software programs available in 2023. When choosing an email marketing software platform, it’s important to consider your specific needs and budget.
Some of the factors you may want to consider include:
- Number of subscribers
- Features you need
- Ease of use
- Integrations
- Price
Once you’ve considered all of these factors, you can start to narrow down your choices and choose the email marketing software platform that’s right for you.
Here are some additional tips for choosing an email marketing software platform:
- Read reviews from other users.
- Compare features and pricing.
- Try out a free trial or demo before you sign up for a paid plan.
- Make sure the platform offers the integrations you need.
- Ask about customer support options.
Comparison:
| Software | Email marketing | Landing page builder | CRM | Ecommerce integrations | Webinars | Integrations with popular marketing tools | Pricing |
|---|---|---|---|---|---|---|---|
| ConvertKit | Yes | Yes | No | Yes | No | Yes | Starts at $29 per month |
| ActiveCampaign | Yes | Yes | Yes | Yes | Yes | Yes | Starts at $9 per month |
| GetResponse | Yes | Yes | Yes | Yes | Yes | Yes | Starts at $15 per month |
| Constant Contact | Yes | Yes | No | Yes | Yes | Yes | Starts at $9.99 per month |
| Mailchimp | Yes | Yes | No | Yes | No | Yes | Free for up to 2,000 subscribers. Paid plans start at $9.99 per month. |
| AWeber | Yes | Yes | No | Yes | Yes | Yes | Starts at $19.99 per month |
| MailerLite | Yes | Yes | No | Yes | No | Yes | Free for up to 1,000 subscribers. Paid plans start at $7 per month. |
| Brevo | Yes | Yes | Yes | Yes | Yes | Yes | Free for up to 300 emails per day. Paid plans start at $25 per month. |
| Drip | Yes | Yes | No | Yes | No | Yes | Starts at $19 per month |
| Zoho Campaigns | Yes | No | Yes | Yes | No | Yes | Free for up to 2,000 subscribers. Paid plans start at $3 per month. |
| Moosend | Yes | Yes | No | Yes | No | Yes | Free for up to 1,000 subscribers. Paid plans start at $10 per month. |
| Systeme.io | Yes | Yes | Yes | Yes | No | Yes | Free for up to 2,000 contacts. Paid plans start at $29 per month. |
Users Rating
| Software | User Rating |
|---|---|
| ConvertKit | 4.5 out of 5 stars |
| ActiveCampaign | 4.4 out of 5 stars |
| GetResponse | 4.3 out of 5 stars |
| Constant Contact | 4.2 out of 5 stars |
| Mailchimp | 4.1 out of 5 stars |
| AWeber | 4.0 out of 5 stars |
| MailerLite | 3.9 out of 5 stars |
| Brevo | 3.8 out of 5 stars |
| Drip | 3.7 out of 5 stars |
| Zoho Campaigns | 3.6 out of 5 stars |
| Moosend | 3.5 out of 5 stars |
| Systeme.io | 3.4 out of 5 stars |
Promotions:
| Software | Current Promotion |
|---|---|
| ConvertKit | Free trial for 14 days. 20% off your first three months when you sign up for a paid plan. |
| ActiveCampaign | Free trial for 14 days. 15% off your first three months when you sign up for a paid plan. |
| GetResponse | Free trial for 30 days. 18% off your first three months when you sign up for a paid plan. |
| Constant Contact | Free trial for 30 days. 20% off your first six months when you sign up for a paid plan. |
| Mailchimp | Free plan for up to 2,000 subscribers. 10% off your first three months when you sign up for a paid plan. |
| AWeber | Free trial for 30 days. 14% off your first six months when you sign up for a paid plan. |
| MailerLite | Free plan for up to 1,000 subscribers. 30% off your first three months when you sign up for a paid plan. |
| Brevo | Free plan for up to 300 emails per day. 25% off your first three months when you sign up for a paid plan. |
| Drip | Free trial for 14 days. 15% off your first three months when you sign up for a paid plan. |
| Zoho Campaigns | Free plan for up to 2,000 subscribers. 10% off your first three months when you sign up for a paid plan. |
| Moosend | Free plan for up to 1,000 subscribers. 20% off your first three months when you sign up for a paid plan. |
| Systeme.io | Free plan for up to 2,000 contacts. 25% off your first three months when you sign up for a paid plan. |
FAQ for email marketing software:
What is email marketing software?
Email marketing software is a tool that helps businesses create, send, and manage email marketing campaigns. It can help you automate tasks like sending welcome emails to new subscribers, sending out regular newsletters, and tracking the results of your campaigns.
Why is email marketing important?
Email marketing is one of the most effective ways to reach and engage your customers. It’s also a relatively inexpensive marketing channel, with an average ROI of $36 for every $1 spent.
What are the benefits of using email marketing software?
Email marketing software can help you save time, improve your results, and grow your business. Here are a few of the benefits:
- Automation: Email marketing software can automate many of the tasks involved in running an email marketing campaign, such as sending welcome emails, segmenting your list, and sending scheduled emails. This can save you a lot of time and allow you to focus on other aspects of your business.
- Tracking and reporting: Email marketing software provides detailed reports on the performance of your campaigns. This information can help you identify what’s working well and what needs to be improved.
- List segmentation: Email marketing software allows you to segment your email list based on different criteria, such as interests, purchase history, and demographics. This allows you to send targeted emails to your subscribers, which can lead to better results.
What are the features to look for in email marketing software?
When choosing email marketing software, there are a few key features you should look for:
- Ease of use: The software should be easy to use, even if you don’t have any prior experience with email marketing.
- Automation: The software should offer a variety of automation features, such as autoresponders, email sequences, and abandoned cart emails.
- Tracking and reporting: The software should provide detailed reports on the performance of your campaigns.
- List segmentation: The software should allow you to segment your email list based on different criteria.
- Integrations: The software should integrate with other marketing tools you use, such as your CRM system and e-commerce platform.
How much does email marketing software cost?
The cost of email marketing software varies depending on the features you need and the size of your email list. Most providers offer a free plan for small businesses, and paid plans start at around $10 per month.
What are some popular email marketing software programs?
Some of the most popular email marketing software programs include:
- ConvertKit
- ActiveCampaign
- GetResponse
- Constant Contact
- Mailchimp
- AWeber
- MailerLite
- Brevo
- Drip
- Zoho Campaigns
- Moosend
- Systeme.io
How do I choose the right email marketing software for my business?
To choose the right email marketing software for your business, you need to consider your needs and budget. Here are a few things to keep in mind:
- Features: What features are important to you? Do you need automation features? List segmentation? Tracking and reporting?
- Pricing: How much are you willing to spend on email marketing software?
- Ease of use: How easy is the software to use?
- Support: Does the software provider offer good customer support?
I’m new to email marketing. Where can I learn more?
There are a number of resources available to help you learn more about email marketing. Here are a few suggestions:
- Blog posts and articles: There are many blog posts and articles available that cover all aspects of email marketing.
- Ebooks and webinars: Many email marketing providers offer free ebooks and webinars to help you learn how to use their software.
- Online courses: There are also a number of online courses available that can teach you the basics of email marketing.
Q: What are some of the best ways to use email marketing software?
A: There are many different ways to use email marketing software, but here are a few of the most common:
- Welcome emails: Send a welcome email to new subscribers when they join your email list. This is a great opportunity to introduce your brand and offer them something of value, such as a discount on their first purchase or a free ebook.
- Newsletters: Send regular newsletters to your subscribers with updates about your business, new products and services, and special offers.
- Promotional emails: Send promotional emails to your subscribers about specific products or services that you’re offering.
- Abandoned cart emails: Send abandoned cart emails to subscribers who have added items to their shopping cart but left without completing the purchase. This is a great way to remind them about the items they’re interested in and encourage them to come back and finish their purchase.
- Segmentation: Segment your email list based on different criteria, such as interests, purchase history, and demographics. This will allow you to send targeted emails to your subscribers, which can lead to better results.
- Automation: Automate your email marketing campaigns as much as possible. This will save you time and allow you to focus on other aspects of your business.
Q: How can I track the results of my email marketing campaigns?
A: Most email marketing software providers offer detailed reports on the performance of your campaigns. These reports can show you things like how many people opened your email, how many people clicked on the links in your email, and how many people made a purchase after receiving your email.
You can use this information to identify what’s working well and what needs to be improved. For example, if you see that a lot of people are opening your emails but not clicking on the links, you may need to improve your call to action.
Q: How can I improve my email open rates and click-through rates?
A: There are a number of things you can do to improve your email open rates and click-through rates, such as:
- Write compelling subject lines: Your subject line is the first thing people will see, so make sure it’s interesting and attention-grabbing.
- Personalize your emails: Personalize your emails by using the recipient’s name and other relevant information.
- Segment your email list: Segment your email list so that you’re sending targeted emails to your subscribers.
- Use high-quality images and videos: Images and videos can make your emails more visually appealing and engaging.
- Write clear and concise copy: Make sure your email copy is clear, concise, and easy to read.
- Test different elements of your emails: Test different subject lines, content, and calls to action to see what works best for your audience.
Q: How can I avoid getting my emails marked as spam?
A: There are a few things you can do to avoid getting your emails marked as spam, such as:
- Get permission from your subscribers: Only send emails to people who have subscribed to your email list.
- Avoid spammy language: Avoid using spammy language in your subject lines and email copy.
- Include an unsubscribe link: Make sure to include an unsubscribe link in all of your emails.
- Authenticate your domain: Authenticating your domain will help to prove that your emails are coming from a legitimate source.
Q: How can I use email marketing software to grow my business?
A: Email marketing software can help you grow your business in a number of ways, such as:
- Increasing brand awareness: You can use email marketing to introduce your brand to new customers and keep your existing customers engaged.
- Generating leads: You can use email marketing to generate leads by offering subscribers something of value, such as a free ebook or a discount on their first purchase.
- Nurturing leads: You can use email marketing to nurture leads by sending them targeted emails with information that is relevant to their interests.
- Converting leads into customers: You can use email marketing to convert leads into customers by sending them promotional emails about your products or services.
- Increasing customer loyalty: You can use email marketing to increase customer loyalty by sending them exclusive offers and discounts, and by providing them with valuable content.
Q: What are some of the best email marketing strategies for small businesses?
A: Here are a few email marketing strategies that are well-suited for small businesses:
- Personalize your emails: Small businesses have the advantage of being able to personalize their emails more easily than large businesses. This can help you to build stronger relationships with your subscribers and increase your open rates and click-through rates.
- Segment your email list: Segmenting your email list allows you to send targeted emails to your subscribers based on their interests, purchase history, and other criteria. This can lead to better results than sending generic emails to your entire list.
- Automate your email marketing campaigns: Automating your email marketing campaigns can save you a lot of time and allow you to focus on other aspects of your business. There are a number of different email marketing software providers that offer automation features, such as autoresponders and email sequences.
- Track the results of your campaigns: It’s important to track the results of your email marketing campaigns so that you can identify what’s working well and what needs to be improved. Most email marketing software providers offer detailed reports on the performance of your campaigns.
Q: What are some of the best email marketing software providers for beginners?
A: Here are a few email marketing software providers that are well-suited for beginners:
- Mailchimp: Mailchimp is a popular email marketing software provider that is known for its ease of use and affordable pricing.
- Constant Contact: Constant Contact is another popular email marketing software provider that is known for its drag-and-drop email builder and comprehensive support options.
- MailerLite: MailerLite is an affordable email marketing software provider that is known for its simple interface and clean email templates.
- Getresponse: GetResponse is an all-in-one marketing platform that offers email marketing, landing page builder, and webinar platform features. It is a good option for businesses that are looking for a one-stop shop for their marketing needs.
Conclusion:
Email marketing software is a powerful tool that can help businesses of all sizes to reach and engage their target audience. By choosing the right email marketing software provider and implementing the right strategies, you can use email marketing to grow your business and achieve your marketing goals.